A new startup called Vistar Media is looking to change the digital out-of-home advertising market by making it more programmatic, more targetable, and more predictive. In other words, it's hoping to make buying ads on displays outside the home kind of like buying display ads online. Ya dig?Source: http://feedproxy.google.com/~r/Techcrunch/~3/pb-2WJ-Eeek/
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